With over 20 years in the creative industry, my work has focused on collaborating with teams to build strong brand identities and create genuine connections with consumers. I specialize in performance and athleisure apparel, including commuter, soft wovens, lounge and yoga.
My approach is simple: great style at a great price makes for great storytelling. I'm constantly looking for inspiration, whether it's from a new album or movie, a fashion show, art show, or just what I see on the street, and I bring this unique perspective to every project. The result is functional, stylish, and trend-forward designs that empower consumers and enhance brand value.
I own each step of the product life cycle, from creating the concept and color palette, to sourcing the fabric and trims, graphic and print development, sample fittings, presentations to buyers, to the final in-store product. And although I believe the best work emerges from a blend of strategic thinking and authentic creativity, at the end of the day, people just want to feel and look good in their clothes, and that is what I aim to deliver.
Contact: ann@annsargolini.com