This season’s vision was driven by vibrant prints and rich color, aiming to balance a warm aesthetic with an active lifestyle. We focused on pairing animal, camo, and floral patterns with elevated core basics, ensuring each piece felt both functional and unique. The customer always appreciated a little bit of fun with her fashion, so we integrated design details like logo tape, splicing, mesh insets, and unexpected pops of color in the hoods and trims. This added a sophisticated twist to everyday styles and made each piece feel special. A few of the hero styles were selected for the North American Campaign, and looked fantastic as part of the cozy comfort category.